Understanding that one of the most important aspects of an equestrians performance exists in the comfort and flexibility of their boots, co-founders of Ariat boots, Beth Cross and Pam Parker focused their efforts not only on designing but also creating a functionally sound boot that assists the athlete with an increased performance throughout their day of work. With this in mind, they would then refine and shift the way riders viewed their footwear. Both owners had a background in athletic footwear lending them a unique perspective that they were able to draw on to create a cutting edge riding boot that called on the latest technology to enhance the performance of the athlete.
Wanting to change the traditional Western and English riding boot from the stiff heavy footwear that riders were burdened with wearing in riding gear, they engaged the knowledge, expertise and assistance of respected footwear engineers, designers and fellow top riders to accomplish their goal. Through the creation of a better more comfortable boot that would not only ease the stress of the feet but also provide protection to them and their surrounding structures, they would be able to offer equestrian athletes a modern choice in riding boots. This incredible team was able to actualize the most technologically advanced riding footwear available to the equestrian athlete of today.
As they began their work they started from the outside working inward. By rejuvenating the outsole, revamping the arch support and reconsidering the appearance of the traditional riding boot, the ground breaking re-designing began and took form. Finally, in 1993 the first Ariat boots were available for purchase to the public. Now these cutting edge riding boots are sold world wide through a number of retailers and in a number of outlet stores. Following the success of these boots, their exceptional footwear line has expanded to include a wide range of Western and English riding boots, work boots as well as casual shoes.
Regardless of the level of equestrian competition or the type of riding one does, these boots and shoes have crossed all boundaries to include the professional rider as well as the novice. Ariat boots unprecedented technology offers an unique footwear choice for all riders, bringing a comfortable fit and well-being to the foundation of the equestrian athlete, their feet. These boots have become the number one English riding boot in America and continue to increase in popularity in the Western arena. They provide cushion for the feet and stabilize the heel and arch to further decrease the fatigue of the feet, legs and the lower back.
